Which of the following supports product traceability in the food supply chain?

Comprehensive documentation of product history is essential for effective traceability in the food supply chain. This documentation typically includes records of the origins of ingredients, processing details, distribution channels, and the final point of sale. By maintaining a thorough and accurate history of a product, stakeholders can quickly identify and address issues related to food safety, quality, or regulatory compliance. In the event of a food safety incident, such as a contamination recall, this documentation ensures that tracing the product through the supply chain is both efficient and effective, allowing for prompt action to protect public health.

In contrast, routine consumer surveys focus on gathering information about consumer preferences and behaviors rather than the specifics of product history. While social media marketing can enhance brand visibility and consumer engagement, it does not facilitate traceability. Additionally, labeling items with expiration dates is crucial for consumer safety, but it does not provide a comprehensive view of the product’s journey through the supply chain, which is necessary for traceability.